If you're trying to get more eyes on your countertop business, focusing on SEO (Search Engine Optimization) is one of the smartest moves you can make.
Countertop SEO is not the fastest way
Search engine optimization done correctly takes time. it is the art of creating relvance in the eyes of the search engine algorithums. Typically My team is shooting for 45 days to hit the ifrst page and 90 days into the top 3 spots depending on the level of competition in the local market. ( If it happens any faster this is a signal to the search engines that the content is spam and can knock you off completly. )
Paid ads with high perceived value is the fastest way but does not drive the best quality customer.
Countertop SEO is for long term quality exposure!
To capture customers early in the buying process organic Search is the way to go. Back that up with this stat: Consumers spend an average of 79 days gathering information before making a major purchase.
Search Engine Optimization (SEO)
It may sound technical, but improving your countertop company SEO really just means helping your customers find you more easily when they’re searching online. Let’s break it down in plain, human terms but first i am going to show you how FireUps can move the needle and save you from the long lines for the show.
3 Reasons to work with us!
#1 Existing infrastructure
We have a network of website and blogs that have been in market since 2009. These websites act as quality flags waving at your business in the eyes of the search engines. We put strategic links to the target website for specific high value keywords.
#2 Experience
We have been doing this since 2009 and know how to build and gain placement. This is not a quick hit service and you wont see results over night. To do this right it takes about 3-6 months to move you up the ranks and hold these ranks.
Over $55,000 per month in organic SEO traffic on our partner program
At an average click cost of $3 =18,333 clicks per month
18,333 * 10% lead conversion = 1833 leads
1833 * 20% = 367 Lead Conversions
Average Sale value of $3500 * 367 =
$1,284,500
Estimated $1,284,500 in sales per month for our partners.
* This is only our organic sources of traffic on our dedicated properties. We also provide PPC and website rankings services doubling and trippling down on the exposure in the local market
With evey new partner our network grows and the power that we bring to all our partners grows.
Join us and lock in your target area before its too late.
#3 Diversify
Diversify your traffic sources:
If you 100% rely on your map placement and google changes the rules then your scrambling to address the issue.
If you 100% rely on your organic rankings (non-paid) and google covers the page with shopping listings.. uhhum... Then this can be problematic.
If you 100% reply on google PPC campaign and google decides to take the top of the page so they can learn lead generation.
If you 100% rely on your shopping listings and google changes the rules again your out.
Google is known for this and they continue to make mistakes and back pedel on these things when they fail. Your strategy should be to optimize as many channels of expposure that you can so that any one change is not going to stop the flow of customers from direct marketing campaigns.
We SEO our partners countertop websites too.
Below are 3 partner websites that we mange and track the SEO on their websites. Contact us for a free evaluation 877-877-1916
I am ready to go if you are!
Contact us for a free evaluation 877-877-1916
DIY'er
1. Start with the Basics: Keywords
Think about the words or phrases people use when they're searching for countertops. Maybe it's "granite countertops in [your city]" or "best quartz countertops near me." These are keywords, and they’re the bread and butter of SEO. The trick is to use them naturally throughout your website. Talk about your services the same way you’d explain them to a friend.
For example, instead of a generic sentence like, “We offer various countertop options,” say something like, “Looking for granite or quartz countertops in Niagara Falls? We’ve got you covered with beautiful, custom options!” See how that’s more engaging and also includes the important keywords?
2. Write for People, Not Just Search Engines
It’s easy to fall into the trap of writing solely for search engines, but remember: it’s actual humans who will be reading your content. Sure, you want to include keywords, but don’t overdo it. Make sure your website sounds like it’s written by a person, not a keyword-stuffing machine.
Try to keep your language conversational and natural. Think about the questions your customers usually ask and make sure your content answers those questions. This way, when someone lands on your site, they’ll find helpful info and be more likely to stick around.
3. Local SEO: Be a Big Fish in Your Small Pond
For countertop companies, local SEO is huge. Most of your customers are likely looking for someone nearby, so make sure you’re targeting your local area. Use phrases like “granite countertops in Tampa” or “kitchen remodels in Jacksonville” to help Google connect your business with people searching in your region.
Also, don’t forget to get your business listed on Google My Business and local directories. This gives you a boost in local searches and helps potential customers find your business info, like your phone number, address, and hours.
4. Content Is Still King
Beyond keywords, you need quality content that’s useful to your audience. Whether it’s blog posts about the latest countertop trends or a guide on how to maintain granite, giving people helpful info keeps them on your site longer—and search engines love that.
Create blog posts or FAQ sections that answer common customer questions. Topics like “How to choose the right countertop material” or “Granite vs. Quartz: What’s the difference?” not only help potential customers but also signal to search engines that your site is valuable.
5. Keep Your Website Easy to Navigate
SEO isn’t just about words—it’s also about how your website functions. Make sure it’s easy to navigate, fast to load, and mobile-friendly. People are often browsing on their phones, so a smooth mobile experience is key.
If your site is slow or confusing, people will bounce off it quickly, and that hurts your SEO ranking. Keep it clean, simple, and user-friendly.
6. Stay Active on Social Media
While social media doesn’t directly affect SEO, being active on platforms like Instagram, Facebook, or Pinterest can drive more traffic to your site. When you share photos of your latest projects or promote special offers, you’re building a following and encouraging potential customers to check out your site. And the more people visit, the better for your SEO.
Final Thoughts
Improving your SEO isn’t a one-time task—it’s an ongoing process. Keep creating helpful, engaging content, use keywords smartly, and focus on your local market. By making your website a go-to resource for anyone looking for countertops, you’ll boost your search ranking and attract more customers without sounding like a robot.
In the end, it’s all about being authentic, helpful, and easy to find.
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